储粹宫-隐私政策

The registered office address of CHUCUI PALACE is located at Jin Mao Tower, 31st Floor, No. 88 Century Avenue, Pudong New District, Shanghai, China. In this Privacy Policy, we use the term “CHUCUI PALACE” (as well as “we” and “our”) to refer to the headquarters of CHUCUI PALACE at the aforementioned address, our affiliates, and our boutiques.

Please take some time to read the following policy, which explains how we will collect, store, use, transfer, provide, disclose, and delete (collectively referred to as “process”) your personal information provided to us through our website, mobile applications, and other digital platforms (such as our Tmall flagship store, WeChat official account, and mini-programs) (collectively referred to as “platforms”). This may also include information you provide to us when visiting CHUCUI PALACE boutiques, contacting the CHUCUI PALACE reception by phone or email, or interacting with us on social media platforms or third-party service platforms (including Tmall and WeChat). This policy also explains how we use cookies and related technologies to collect information when you use our platforms.

Please carefully read and fully understand the following policy before using our services. To provide the necessary services, we process your personal information in accordance with this Privacy Policy. If you do not agree with the content of the policy, you may be unable to use our services, or it may affect the full range of services we provide.

When we offer you online sales or accept your calls to the CHUCUI PALACE customer service center to purchase products, please be sure to read the applicable sales terms, which contain the terms and conditions that govern transactions for products purchased through these channels.

2. Update to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will notify you of the changes by posting a notice on the platform. In the event of any significant changes, especially those that may affect your rights and interests under this Privacy Policy and data security or relate to the categories, purposes, or methods of our information processing, the objects of sharing, transferring, or disclosing information, our contact information, and the ways you can exercise your rights, we may also notify you via email, push notifications, and/or pop-up notifications.

3. Information You Provide to Us and How We Use It

Personal information refers to various types of information recorded electronically or otherwise that relate to an identified or identifiable natural person, excluding information that has been anonymized. Personal sensitive information refers to personal information that, if disclosed or illegally used, could easily lead to an infringement of a natural person's dignity or harm to personal or property safety. This includes information such as biometric data, religious beliefs, specific identities, medical health, financial accounts, location tracking, and personal information of minors under the age of fourteen.

a. What Information We Collect

The personal information we process (including personal sensitive information) is as follows:

To access certain sections of our platform, you may need to register on our platform. During the registration process, you may be required to submit basic personal information (including your name, date of birth, and phone number, as well as other information you may voluntarily provide to us, such as gender, age, nationality, hobbies, and preferences). We may also collect online identity information from you, including system accounts and IP addresses, account nicknames, email addresses, related passwords, and password protection questions. By entering your details in the input fields as required to register an account, you authorize CHUCUI PALACE to provide you with the selected services.

When you purchase our products online, in boutiques, or by phone, we collect details related to your purchase (including the purchased items and prices, order creation time, order code, and status), related payment information details (including payment time, amount, and method, as well as other payment information), and delivery information (including the recipient's name, address, and phone number) to process your order, issue invoices, deliver products and services, handle payment processes, and update your purchase status and records.

When you contact us by phone or email (e.g., when inquiring about a product or service, including product maintenance services) or visit a CHUCUI PALACE boutique to inquire about a product or service or request other information, we collect personal information (including your name and phone number) to facilitate our search of existing records and provide you with personalized services. When you contact us by phone, your call may be recorded for security, evidence, training, quality control, analysis, and development purposes.

If you choose to follow CHUCUI PALACE or engage in other interactions with us through social media platforms or third-party service platforms (including Tmall and WeChat), we will collect personal information you provide to us through that third-party platform or service provider (including your profile picture, nickname, region, and other information prompted on the authorization page).

When you use the online customer service inquiry on our platform to contact CHUCUI PALACE, we collect your inquiry content (including your preferences) to respond more quickly to your inquiry needs and improve our service quality.

When you interact with CHUCUI PALACE using the video chat function on our platform, your video calls may sometimes be recorded for training, quality control, analysis, and development purposes. We also collect chat content (including your preferences) to provide you with customized services and improve our service quality.

Apart from third-party digital platforms (including Tmall and WeChat), we automatically collect certain information about visitors to our platform through cookies. For details, please refer to the section below titled "Cookies and Other Information We Automatically Collect."

When we offer location services (see the "Location Services" section below for details), we will collect your location information accordingly.

The personal information mentioned above can be voluntarily provided to us, but if you choose not to provide certain information, we may not be able to offer you the services you requested (including processing your orders, sending order confirmation and shipment confirmation notifications, repair notifications, handling your inquiries, and providing the services you requested).

In addition to the personal information mentioned above, we may also collect personal sensitive information from you for specific purposes with your consent, including your personal financial information (such as transaction records and payment accounts), personal identity information, and other information (including communication records, location tracking, web browsing records, and precise location information).

b. How We Use Your Personal Information

The information we collect from you will be used for the following purposes:

Managing and executing order and repair forms, facilitating delivery, refunds, providing after-sales service, online appointments, online queuing, product warranty extensions, exchanges, sales receipts, and satisfaction surveys;

Managing your account and our internal accounts and records;

Verifying that you are 14 years of age or older;

Processing your inquiries and requests;

Sending service-related communications, including announcements and administrative messages, such as order confirmations;

Identifying products and services we believe may interest you based on your information (such as your purchase history and previous interactions with us). When we use your personal information for automated decision-making, we ensure the transparency of the decisions and fairness and impartiality of the outcomes, without subjecting you to unreasonable differential treatment regarding transaction conditions such as transaction prices.

Sending you marketing communications related to us and our partners that we believe may interest you (including email, SMS, MMS, instant messaging, and social media audience matching) (see the "Your Choices" section below for more details on how you can manage these messages);

Conducting market research, analysis, and studies (including customer surveys), and analyzing, describing, and monitoring purchasing preferences with anonymized personal information to continuously improve the services we provide to customers;

Conducting credit investigations, preventing fraud and other prohibited or illegal activities, and ensuring the security of our platform and services;

Understanding the usage of our platform to continuously improve our platform, services, and other products and services;

Conducting direct or indirect user profiling to improve the services we provide to customers and, where permitted by applicable law or with your consent, sending you marketing information about our products and services that may interest you (see the "Your Choices" section below for more details on how you can manage these messages);

Unless you explicitly refuse, we may reasonably collect and process personal information you have made public or that has been lawfully disclosed to better understand our customers and improve service quality.

We will share or transfer your personal information in the manner and occasions described in the "Entrusted Processing, Sharing, Transfer, and Disclosure of Your Information" section below. Before using your personal information for purposes not explicitly stated in this Privacy Policy, we will obtain your consent in advance.

4. Cookies and Other Information We Automatically Collect

Like most platforms, CHUCUI PALACE uses cookies and similar technologies to record IP addresses, ensure we recognize you, enhance security performance, provide fraud protection, and offer a personalized experience. This also helps us understand how visitors access the platform. Below, we will explain in detail how we use cookies and related technologies. Please note that the platforms mentioned in this section do not include our stores, mini-programs, or other business and commercial activities on third-party platforms such as Tmall and WeChat.

What Are Cookies?

COOKIES are text files that are downloaded to your computer or mobile device when you visit the platform, containing a small amount of information. When you switch between browsing various pages of a website or return to previously visited websites or mobile applications, it can identify your computer. COOKIES are widely used to ensure the operation or improve operational efficiency of various platforms, as well as to provide information to platform owners.

Our purpose of using cookies is to enhance visitors' online experience and better understand the usage of our platform, such as by remembering your language and/or product preferences. For example, cookies can let us know if you have visited our platform before or if you are a new visitor. They also help ensure that the advertisements you see online are more relevant to your situation and personal interests.

COOKIES are divided into two categories:

First-party cookies, which are sent directly by CHUCUI PALACE to your computer or mobile device. They are used exclusively by CHUCUI PALACE to recognize your computer or mobile device when it revisits our platform.
Third-party cookies, which are provided by third-party service providers on our platform and can be used by that service provider to recognize your computer or mobile device when it visits other platforms. Third-party cookies are most commonly used for platform analytics or advertising purposes.
The duration cookies remain on your computer or mobile device varies. CHUCUI PALACE uses both "session cookies" and "persistent cookies." Session cookies exist only while your browser is open and are automatically deleted once you close your browser. Persistent cookies remain after your browser is closed and can be used to recognize your computer or mobile device when you reopen your browser and browse the internet.

How to Manage or Delete Cookies

We use non-essential cookies based on your consent. You have the right to withdraw that consent at any time and refuse the use of cookies. We will explain below how you can exercise this right. However, please note that if you choose to refuse cookies, you may not be able to use all the features of our platform.

You can set your cookie preferences by changing your browser settings to block cookies from being placed on your computer or mobile device. To change your settings, please follow the instructions provided by your browser (usually found in the "Help," "Tools," or "Edit" menu).

IP Address

We will collect information about your computer or mobile device, including your IP address, operating system, login times, and browser type, where possible. We use this information to better understand how visitors use our platform and for internal reporting purposes. We will anonymize this information so that it cannot identify you and share it with advertisers, sponsors, or other businesses.

5. Location Information

We collect and use information about the device you use to connect to our online services, including our website, applications, or any interactive content. This information typically includes the type of device you are using, your internet browser, your location, or the applications running on your device. When you enter a boutique or attend an event, we may also use technology that connects to features on your device (usually your mobile phone), such as Bluetooth and GPS, and collect information based on Wi-Fi and other in-store methods. You can review the status of these permissions in your device system and decide to enable or disable them at any time. Please note that by agreeing to enable a specific permission, you authorize us to collect and use the relevant personal information to provide you with the services you need. Once you disable that permission, you cancel the authorization, and we will no longer collect or use the relevant personal information based on that permission and will not be able to provide the services corresponding to that permission. However, your decision to disable permissions will not affect the effectiveness of personal information processing activities conducted based on your previous authorization. Please note that information you voluntarily share with us or publicly share when using our services may involve your or others' personal or sensitive information. Please be cautious when sharing any such information while using our services.

6.[Third-Party Information Collection]

a. Third-Party Software Development Kits ("SDKs") or Application Programming Interfaces ("APIs") (see Appendix 1)

[To facilitate account verification, online payments, delivery service reservations, or map data retrieval, we may incorporate third-party services into our platform. These third parties may collect data directly from you beyond our control. We label such services/features as "provided by third parties" and require these third parties to obtain your consent and respond to your requests in accordance with applicable laws.]

b. Advertising Third Parties (see Appendix 1)

After you leave our platform, the platform may use third parties (such as network advertisers) and advertising exchange platforms to place ads targeted at you on third-party platforms. We also use third-party analytics and other service providers to evaluate platform usage and monitor advertisements and our content, providing evaluation and monitoring results to us and/or third parties. Network advertisers are third parties that display advertisements based on your visits to the platform and other applications and websites you have visited. Third-party advertising services enable us to target ads related to products and services that may interest you.

Third-party tracking technologies are not controlled by us, even though they are connected to our platform or advertisements. The statements related to our practices do not apply to the information collection methods, uses, and purposes of these third parties and other parties. When third parties collect, store, and share relevant information, please review their terms of service, privacy policies, permissions, notices, and options. We make no representations regarding the policies or practices of third-party advertisers, advertising networks, advertising exchange platforms, or related third parties.

You have the right to make choices regarding ad delivery. You can choose to stop receiving certain types of behavioral advertising by using the third-party websites described in the "How to Manage or Delete Cookies" section above. We do not assume any responsibility for the validity or compliance of any third-party opt-out options.

7.Entrusted Processing, Sharing, Transfer, and Disclosure of Your Information

We will not share or transfer your personal information to any company, organization, or individual outside of our affiliates, except in the following situations:

a. Entrusted Processing: We may provide your personal information to our entrusted third-party service providers for processing. The scope of personal information entrusted for processing is limited to the information necessary for providing you with online, offline, and other payment services, conducting credit checks, preventing fraud, and for providing any other services as described in the "Information You Provide to Us and How We Use It" section. This includes third-party service providers such as courier companies, logistics companies, trade partners, marketing service providers, advertisers, communication service providers (e.g., email, SMS), multimedia communication services, and social media and technology companies. We will make reasonable efforts (e.g., through contracts and regular information security impact assessments) to ensure that the entrusted third-party service providers have adequate data security measures to protect your personal information and only use the information for the entrusted purposes and processing methods.
b. Legal Requirements, Obligations, or Requests by Government or Law Enforcement Agencies: We will disclose your personal information as required by applicable laws or legal procedures. We may also disclose your personal information to law enforcement agencies, courts, regulatory bodies, government authorities, or other third parties when we believe it is necessary to comply with legal requirements or to protect our or third parties' legal rights. In such cases, we are not obligated to obtain your prior consent.
c. Asset, Business Mergers, Acquisitions: In the event of a merger, acquisition, transfer, or similar transaction involving all or most of our assets or business, we will transfer your personal information to the buyer. We will require the new company or organization holding your personal information to continue to be bound by this Privacy Policy; otherwise, the company or organization must seek your authorization and consent again.
We may share aggregated or anonymized information or data that cannot directly identify you with third-party service providers.

8.Cross-Border Transfers

We may transfer all of your personal information (including personal sensitive information) listed in the "Information You Provide to Us and How We Use It" section above to our group affiliates and entrusted service providers located in or operating in regions outside mainland China, such as the Hong Kong Special Administrative Region, Switzerland, and the European Union, for business purposes in accordance with applicable laws. The information will be stored and processed in these locations. The transferred information will be retained by the recipient until the earlier of the above-mentioned purposes being achieved or your account cancellation. Before such cross-border transfers, we will: (1) conduct a security assessment as required by national regulations; or (2) complete personal information protection certification by a professional organization in accordance with the requirements of the national cyber information department regarding personal information protection; or (3) sign a written agreement with the overseas recipient specifying the rights and obligations of both parties, and supervise the overseas recipient's processing of personal information to ensure that they process your personal information only within the authorized scope and that their processing activities comply with the personal information protection standards stipulated by the "Personal Information Protection Law." While other regions may not have data protection measures equivalent to those in your country/region, we will continue to protect the personal information we transfer in accordance with this Privacy Policy.

9.Protecting Your Information

We want you to feel confident using our platform, and we are committed to protecting the personal information we collect. We take all reasonable measures to ensure that we only collect, use, and share information that is necessary, appropriate, and relevant to the purposes outlined in this Privacy Policy. We limit access to your personal information to employees who reasonably need to use such information to provide you with products or services or to perform their duties. We will stop using or delete your personal information, or anonymize your personal information, at your request. We have implemented appropriate physical, electronic, and procedural safeguards (such as TLS and SSL) on both technical and organizational levels to protect the personal information you provide us from unauthorized or unlawful processing, data integrity damage, and accidental loss, damage, or destruction. We have established specialized management systems, processes, and organizations to ensure information security. However, when we ask you to choose a password to access certain parts of our platform, you are responsible for selecting a secure password and keeping it confidential. You should choose a password that you will not use on other websites and should not disclose it to anyone else. We may convert your personal information into statistical information, aggregate information, or other non-personally identifiable information that cannot identify you, which will be used for research and analysis. We ensure data security during the transmission, storage, and backup of personal information, and conduct regular security audits.

If any unfortunate data breaches or tampering occur, we will strictly follow applicable laws and our emergency plans to take all reasonable countermeasures and remedial actions to minimize the impact on your legitimate interests, including informing you of such occurrences and providing you with appropriate advice.

10. Your Choice

Access and correction：Unless prohibited or restricted by applicable law, you have the right to request access to any personal information we hold about you, or to correct or contact us to correct any inaccuracies, and to update any outdated information.

Delete： If our processing violates any applicable laws or goes against your consent, or if you wish to deactivate your account or stop using our platform, or if our platform no longer serves you, you have the right to request that we delete the personal information we have collected. Please note that some information is essential for certain features of the platform; if this information is deleted, the corresponding features may not be enabled. After you deactivate your account on our platform, we will delete or anonymize your personal information in accordance with applicable laws. However, to fulfill obligations stipulated by applicable laws and regulations, we may retain other information collected on the platform, including transaction information (such as payment records), logistics and courier information, return and after-sales service information, risk assessment reports, and processing records, which may contain your personal information for a certain period after you deactivate your account. Please note that requesting to deactivate your account on one platform will not affect your accounts registered on our other platforms unless you request to deactivate all your accounts on all our platforms.

Changes：You have the right to refuse or withdraw your authorization for us to process your personal information. However, the corresponding functions on our platform may become unavailable to you, and the effectiveness of any processing we have conducted before you withdrew consent will not be affected. Specifically, you may request at any time that we stop sending you direct marketing communications (please note that we may still send you service-related (i.e., non-marketing) communications, such as emails updating you on the status of your order) or disable certain personalized promotional information. If you wish to exercise any of the rights mentioned above, please write to us (address provided below). You can unsubscribe from marketing emails at any time by sending an email to the address listed in the "Contact Us" section below or by clicking the "unsubscribe" link in any marketing email from CHUCUI PALACE. We will respond to your request within a reasonable time, no later than 30 days. Once you withdraw authorization, we will cease processing your personal information. Your decision to withdraw authorization will not affect any processing of personal information that we have conducted based on your previous authorization.

Retention: We retain your information only for the period necessary to achieve the purposes mentioned above or as required by applicable laws. Even if your account has been closed or deleted, we may still retain some of your personal information to enforce our contractual terms, prevent fraud, identify, initiate, or resolve legal claims, and/or maintain proper records. We may also record your explicit refusal to receive new messages from CHUCUI PALACE to ensure that we do not contact you again. If you wish to deactivate your account or unsubscribe from any of our platforms, we will delete or anonymize your personal information within a reasonable period (depending on local legal requirements) upon receiving your request, unless local laws stipulate otherwise regarding the retention period of personal information. In this case, your personal information will be deleted or destroyed in a manner that cannot be recovered or reproduced.

11. Minors

In commercial activities, we assume that you have the appropriate civil liability capacity. We also understand the importance of protecting the personal information of minors. Our platform is not intended for minors under the age of fourteen whom we are aware of, and we do not knowingly collect any personal information from minors under the age of 14. We may collect your date of birth to verify your age. If you are under the age of 14, you should not use our platform or submit any personal information to us. If we discover that you are under the age of 14 and have submitted your personal information to us, we will terminate the service to you (including deactivating your account) and delete such personal information as soon as possible. If you are over the age of 14 but under the age of 18, we require your parents or other guardians to read this Privacy Policy carefully, and you may only use our services or provide information to us with the consent of your parents or other guardians.

12. Contact Us

If you have any questions or comments regarding this Privacy Policy or general privacy matters, please contact us at the address below. You can also use this address to request the personal information we hold about you or to unsubscribe from any other marketing communications emails. We may require verification of your identity before processing your request within a reasonable period not exceeding 30 days.

Unless you unreasonably repeat your requests or your requests cause an unreasonable burden, we will not charge you in any way for responding to your requests. If your request does not meet the requirements for trade secret protection, constitutes an abuse of rights, contains malice, or conflicts with social interests, public safety, the legitimate interests of others, or the obligations we undertake under applicable laws, we may refuse your request.

If you have any questions about this privacy policy or our handling of your personal information, please contact us through the following methods:

Tel: +86 021-50816301

E-mail: consulting@chucuigong.com